About DirectDine
DirectDine was founded in 2022 in Johannesburg, South Africa, to help restaurants own their customer relationships instead of renting them from delivery platforms.
What is DirectDine?
DirectDine is a restaurant ordering, loyalty and customer-database platform. Restaurants get their own branded website and online ordering, WhatsApp ordering, a built-in rewards programme and a customer list they own — instead of renting customers from delivery marketplaces.
It is software for restaurants, not a marketplace. Diners order directly from the restaurant's own site, and the restaurant keeps the customer relationship and the data.