Direct online ordering, loyalty and customer ownership for restaurants
DirectDine gives restaurants their own branded online ordering, WhatsApp ordering, rewards programme and customer database — so repeat customers order direct instead of through commission-based delivery apps.
What is DirectDine?
DirectDine is a restaurant ordering, loyalty and customer-database platform. Restaurants get their own branded website and online ordering, WhatsApp ordering, a built-in rewards programme and a customer list they own — instead of renting customers from delivery marketplaces.
It is software for restaurants, not a marketplace. Diners order directly from the restaurant's own site, and the restaurant keeps the customer relationship and the data.
What's included
- Branded restaurant website with commission-free online ordering (pickup, delivery, dine-in QR)
- WhatsApp AI ordering
- Loyalty and rewards programme with automatic reminders
- Customer database the restaurant owns, with email campaigns that need owner approval before sending
- Smart upsells, combos and bundle deals
- Catering orders, table bookings, events and gift cards
- Own-driver delivery with optional Uber Direct courier dispatch
- Kitchen display and multi-location management
- AI menu import from a PDF, photo or existing website
Pricing
- Essentials — $149/month + 5% platform fee on direct orders
- Grow — $249/month + 3% platform fee on direct orders
- Pro — $299/month with 0% platform fee on direct orders
Free Growth Grid™ Report
Restaurants can request a free report that reviews delivery economics, direct-order opportunities and customer-retention gaps.
Frequently asked questions
Do I have to stop using delivery apps?
No. Delivery apps help with discovery. DirectDine is built so you stop relying on them for every repeat order.
Is DirectDine only for large restaurant groups?
No. It supports single-location restaurants through to multi-location groups.
Is there a long-term contract?
No. Restaurants can move between plans as direct revenue grows.